This is the fifth time we exhibit at UMIDS. In terms of efficiency, I can say that this exhibition is no worse than in Moscow – the figures prove this. Here we collect almost as many questionnaires as in Moscow, while we incur much less costs. For us, of course, it is very profitable and promising.
Exhibitions are necessary not only for large market players, but also for new businesses. Exhibiting helps to raise brand awareness not only among consumers, but also within the industry, as partners come from all over Russia – from Kamchatka to Moscow. Our first two years of exhibiting at UMIDS were devoted to building up relations, generating clients base, and by the third year we came to the point of being recognised by the regional market. Today our presence at the trade fair is mostly about maintaining customer loyalty and brand awareness.

Boris Stepanov
General Director, Kenner

We exhibit at UMIDS for the first time, and although it is only the second exhibition day, we can already say that we are satisfied with the results. We’ve met many new business partners, our furniture is of high interest to visitors. There is a number of pre-signed contracts.

Sergey Akimov
Founder of AURICA Company

We annually exhibit at UMIDS. The atmosphere here is wonderful. Despite the current situation, business is still trying to be out of politics. Our suppliers do not refuse to cooperate. Our customers come here in search of new products, they are actively interested in what we can offer or how further work will be built. Of course, we are always there and we continue to work.

Elena Kravchenko
Head of Business Unit in Rostov-on-Don, Total M

It is very busy at the exhibition this year. We had a lot of stand visitors, not only from the Southern regions, but also from different parts of Russia: for example, we had meetings with partners from Novosibirsk.

Alexander Mamakin, Commercial Director
Korner Company

We presented our new products of the premium series and received the most positive feedback from visitors about the quality. At the moment, we already received about 300 new contacts. One of the bright exhibiting results was an agreement to supply products to one of wholesale buyers from Makhachkala.

Natalia Yakovleva, Head of Sales Department
MEBIUSROTANG Furniture Factory

The woodworking equipment presented at the stand has already been sold. But the most important result is the promotion of our equipment among specialists. We can see that exhibition visitors are very active. We have 8-10 sales managers working simultaneously at the stand, and each meeting is a new contact.

Oleg Ignatenko, Head of SAVINSNAME Company

We laid the groundwork for the next year, and now we understand what we need to do next. We already received a potential order for furniture supply from one of the Armenian trading companies. We had also many meetings with visitors from such regions as Sverdlovsk, Tyumen and other regions of Russia.

Alexander Baranov, Marketing Specialist
Progress Furniture Factory (Belarus)

I would like to note very large visitor traffic at the exhibition. I see that people want more live communication. For the moment I can't say anything about the received contacts, but I can say that we are completely satisfied with the meetings held at the exhibition. I hope, this exhibition will give us new opportunities for development of Verso brand and will bring us new reliable partners.

Elvira Eflaeva, Marketing Specialist
Ecopol TM Verso Company