Tips for exhibiting

Want to exhibit, but don’t know where to start? Here are a few tips to make your way easier.

Learn about the first steps to effective participation and use the opportunity to attract the attention of a new audience, strengthen your brand and conclude profitable contracts.

Key tips:

• Formulate the purpose of participation. Sales, image, business connections or marketing. Based on the goal, choose a product, service or solution for presentation at the exhibition - this will help determine the required stand area and the number of booth staff.
• Assemble an exhibition team. 80% of success depends on the team at the booth. 55% of visitors remember the brand through communication with the exhibitor's staff.
• Think over the concept of the stand. The stand should meet the expectations of exactly those visitors you need. Provide an understanding of your business, product / service.
• Marketing activities. Use the resources of your own company and the organisers' of the exhibition.
• Make a cost estimate. The more detailed it is, the fewer unforeseen expenses will arise in the process.

How to succeed at an exhibition: a crash course from the UMIDS team

• Define your priorities. Tasks: attracting clients, negotiating with partners, promoting your product. Define the key goals of participation.
• Check your readiness. There should be sufficient handouts, advertising materials, and equipment at the stand.
• Train your staff. Stand staff should be competent, attentive, and able to effectively interact with visitors.
• Analyze visit dynamics. Plan your team's activity depending on the day of the exhibition.
• Look for opportunities for interaction. Use LeadFrog app to quickly collect and process contacts
• Don't forget about promotion during the exhibition. Update information on social networks, repost, and tag exhibition accounts. Participation in events of the exhibition and non-standard activities at your stand will attract more attention.