Международная выставка мебели, материалов, комплектующих и оборудования для деревообрабатывающего и мебельного производства

16 500 visitors

from 75 regions of Russia

70% of visitors

intend to make a purchase
after visiting the exhibition

57% of visitors

don't visit other woodworking
and furniture exhibitions

UMIDS for manufacturers and suppliers of equipment, tools for woodworking and furniture production, components

5 600+ of UMIDS visitors

are owners, managers and specialists of furniture production sites, buyers of trade enterprises specialising in the sale of equipment, components and accessories. Get direct access to interested audience of potential customers by exhibiting at UMIDS.

Breakdown of exhibition visitors by type of activity:

In absolute figures

4400+

Furniture and interior items production

600+

Sale of furniture materials and components

400+

Production of furniture materials and components

200+

Sale of equipment and tools

Products of interest to exhibition visitors in the section "Equipment and components"

*Multiple choice used in the survey forms.
% of the total number of exhibition visitors

48%

Furniture accessories and components

39%

Equipment and tools for furniture production

24%

Facing materials for furniture

17%

Paints and adhesives

13%

Upholstery materials and fillers

12%

Transformation mechanisms for furniture

UMIDS for manufacturers and suppliers of furniture and interior items

Breakdown of exhibition visitors by type of activity:

In absolute figures

4000+

Sale of furniture and interior items

1000+

Interior design services

400+

Hotel and restaurant business

5 400+ of UMIDS visitors

are owners and buyers of furniture and interior salons who visit the exhibition in order to update the product range, as well as interior designers to search new solutions for their clients. Take part in the exhibition and receive orders for furniture deliveries from trade enterprises located throughout the South of Russia.

Products of interest to exhibition visitors in the section "Furniture and interior items"

*Multiple choice used in the survey forms.
% of the total number of exhibition visitors

47%

Case furniture

41%

Soft furniture

29%

Dinette furniture

31%

Designer furniture

29%

Interior and decor items

22%

HoReCa furniture

21%

Office furniture

18%

Mattresses

18%

Park and garden furniture

Exhibit at UMIDS in order to:

1. HOLD PRIVATE MEETINGS

UMIDS fair attracts your potential customers – totally over 16 500 visitors. Hold direct negotiations with people who are difficult to target on the Internet. A face-to-face meeting increases the probability of deals by 70%.

2. GET QUICK FEEDBACK

A diverse profile and wide geography of visitors is an excellent basis to get an accurate assessment of your product, identify the needs of your audience and strengthen your company's position.

3. MEET YOUR REGULAR CUSTOMERS

If you are not at the exhibition, other companies can intercept your regular customers. Your customers, partners visit the largest industry exhibition in the region to find suppliers or a new product, but will they be able to see your company or your product?

4. FEATURE RELEVANT PRODUCTS

By demonstrating the technological features of your product you will speed up the decision to purchase it. Show how your product works to ensure full understanding of benefits by target visitors, who will either further promote your product or make a choice in favour of it from out a wide range of proposals.

5. COMPARE YOUR PRODUCT WITH COMPETITORS

Evaluate the competitiveness of your products, compare it with proposals of competitors. Both equipment and accessories suppliers and furniture manufacturers exhibit at UMIDS. This is a great opportunity to establish new business relations.

6. EVALUATE THE SOUTH RUSSIAN MARKET

Evaluate the possibilities of the South Russian market and the purchasing power of the regional audience. Expand your sales geography or introduce a new product to the regional market.

7. GET ORDERS TO SUPPLY EQUIPMENT, COMPONENTS OR READY-MADE FURNITURE

Sign contracts for the product supply. 85% of visitors intend to make purchases based on the results of visiting UMIDS 2023.

Geography of visitors

66%

Krasnodar city and Krasnodar region

34%

Other Russian regions and foreign visitors

Become an exhibitor

Please fill in the application form to book a stand at the exhibition and we will contact you for details.

Book your stand

Why exhibit