Международная выставка мебели, материалов, комплектующих и оборудования для деревообрабатывающего и мебельного производства

13 634 visitors

from 72 regions of Russia

79% of visitors

intend to make a purchase
after visiting the exhibition

71% of visitors

don't visit other woodworking
and furniture exhibitions

Exhibiting at UMIDS is an effective way to increase sales of furniture, interior items and decor, as well as materials, components, accessories, equipment and tools for woodworking and furniture production, through direct contact with representatives of specialised enterprises in the South of Russia.

UMIDS for manufacturers and suppliers of equipment, tools for woodworking and furniture production, components

4 720 of UMIDS visitors

are owners, managers and specialists of furniture production sites, buyers of trade enterprises specialising in the sale of equipment, components and accessories. Get direct access to interested audience of potential customers by exhibiting at UMIDS.

Breakdown of exhibition visitors by type of activity:

In absolute figures

3637

Furniture and interior items production

581

Sale of furniture materials and components

277

Production of furniture materials and components

174

Sale of equipment and tools

225

Other*

*Other: construction, production of doors, woodworking, trade of painting materials, production of mattresses, stone processing, art forging, production of stairs, floor covering, wall décor, UV-printing

Products of interest to exhibition visitors in the section "Equipment and components"

*Multiple choice used in the survey forms.
% of the total number of exhibition visitors

50%

Furniture accessories and components

39%

Equipment and tools for furniture production

24%

Facing materials for furniture

19%

Paints and adhesives

14%

Upholstery materials and fillers

14%

Transformation mechanisms for furniture

UMIDS for manufacturers and suppliers of furniture and interior items

Breakdown of exhibition visitors by type of activity:

In absolute figures

3490

Sale of furniture and interior items

731

Interior design services

322

Hotel and restaurant business

226

Other*

4 769 of UMIDS visitors

are owners and buyers of furniture and interior salons who visit the exhibition in order to update the product range, as well as interior designers to search new solutions for their clients. Take part in the exhibition and receive orders for furniture deliveries from trade enterprises located throughout the South of Russia.

*Other: construction and repair, sale of household appliances, landscape design, floristry, architecture & design, home textile production and sale

Products of interest to exhibition visitors in the section "Furniture and interior items"

*Multiple choice used in the survey forms.
% of the total number of exhibition visitors

47%

Case furniture

41%

Soft furniture

29%

Dinette furniture

31%

Designer furniture

28%

Interior and decor items

21%

HoReCa furniture

20%

Office furniture

20%

Mattresses

18%

Park and garden furniture

Exhibit at UMIDS in order to:

1. HOLD PRIVATE MEETINGS

UMIDS fair attracts your potential customers – totally over 13 500 visitors. Hold direct negotiations with people who are difficult to target on the Internet. A face-to-face meeting increases the probability of deals by 70%.

2. GET QUICK FEEDBACK

A diverse profile and wide geography of visitors is an excellent basis to get an accurate assessment of your product, identify the needs of your audience and strengthen your company's position.

3. MEET YOUR REGULAR CUSTOMERS

If you are not at the exhibition, other companies can intercept your regular customers. Your customers, partners visit the largest industry exhibition in the region to find suppliers or a new product, but will they be able to see your company or your product?

4. FEATURE RELEVANT PRODUCTS

By demonstrating the technological features of your product you will speed up the decision to purchase it. Show how your product works to ensure full understanding of benefits by target visitors, who will either further promote your product or make a choice in favour of it from out a wide range of proposals.

5. COMPARE YOUR PRODUCT WITH COMPETITORS

Evaluate the competitiveness of your products, compare it with proposals of competitors. Both equipment and accessories suppliers and furniture manufacturers exhibit at UMIDS. This is a great opportunity to establish new business relations.

6. EVALUATE THE SOUTH RUSSIAN MARKET

Evaluate the possibilities of the South Russian market and the purchasing power of the regional audience. Expand your sales geography or introduce a new product to the regional market.

7. GET ORDERS TO SUPPLY EQUIPMENT, COMPONENTS OR READY-MADE FURNITURE

Sign contracts for the product supply. 85% of visitors intend to make purchases based on the results of visiting UMIDS-2022.

Geography of visitors

9321 (68%)

Krasnodar city and Krasnodar region

1081 (8%)

Rostov region

830 (6%)

North Caucasus regions

736 (5%)

Stavropol region

495 (4%)

Crimea, Sevastopol

240 (2%)

Moscow city and Moscow region

857 (6%)

Other Russian regions

74 (1%)

Foreign visitors

Become an exhibitor

Please fill in the application form to book a stand at the exhibition and we will contact you for details.

Book your stand

Why exhibit