Why exhibit

17 268 visitors
17 268 visitors
from 80 regions of Russia
83% of visitors
83% of visitors
intend to make a purchase
after visiting the exhibition
67% of visitors
67% of visitors
don't visit other woodworking
and furniture exhibitions
Exhibiting at UMIDS is an effective way to increase sales of furniture, interior items and decor, as well as materials, components, accessories, equipment and tools for woodworking and furniture production, through direct contact with representatives of specialised enterprises in the South of Russia.
UMIDS for manufacturers and suppliers of equipment, tools for woodworking and furniture production, components
6 386 of UMIDS visitors
are owners, managers and specialists of furniture production sites, buyers of trade enterprises specialising in the sale of equipment, components and accessories. Get direct access to interested audience of potential customers by exhibiting at UMIDS.
Breakdown of exhibition visitors by type of activity:
In absolute figures
4941
Furniture and interior items production
840
Sale of furniture materials and components
400
Production of furniture materials and components
205
Sale of equipment and tools
319
Other*
*Other: construction, production of doors, woodworking, trade of painting materials, production of mattresses, stone processing, art forging, production of stairs, floor covering, wall décor, UV-printing


Products of interest to exhibition visitors in the section "Equipment and components"
*Multiple choice used in the survey forms.
% of the total number of exhibition visitors
49%
Furniture accessories and components
40%
Equipment and tools for furniture production
25%
Facing materials for furniture
19%
Paints and adhesives
15%
Upholstery materials and fillers
15%
Transformation mechanisms for furniture
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UMIDS for manufacturers and suppliers of furniture and interior items
Breakdown of exhibition visitors by type of activity:
In absolute figures
5156
Sale of furniture and interior items
725
Interior design services
253
Hotel and restaurant business
320
Other*
6 134 of UMIDS visitors
are owners and buyers of furniture and interior salons who visit the exhibition in order to update the product range, as well as interior designers to search new solutions for their clients. Take part in the exhibition and receive orders for furniture deliveries from trade enterprises located throughout the South of Russia.
*Other: construction and repair, sale of household appliances, landscape design, floristry, architecture & design, home textile production and sale


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Products of interest to exhibition visitors in the section "Furniture and interior items"
*Multiple choice used in the survey forms.
% of the total number of exhibition visitors
47%
Case furniture
40%
Soft furniture
31%
Designer furniture
29%
Interior and decor items
25%
Office furniture
20%
Mattresses
19%
Interior lamps
18%
Park and garden furniture
Exhibit at UMIDS in order to:
1. HOLD PRIVATE MEETINGS

UMIDS fair attracts your potential customers – totally over 17 600 visitors. Hold direct negotiations with people who are difficult to target on the Internet. A face-to-face meeting increases the probability of deals by 70%.

2. GET QUICK FEEDBACK

A diverse profile and wide geography of visitors is an excellent basis to get an accurate assessment of your product, identify the needs of your audience and strengthen your company's position.

3. MEET YOUR REGULAR CUSTOMERS

If you are not at the exhibition, other companies can intercept your regular customers. Your customers, partners visit the largest industry exhibition in the region to find suppliers or a new product, but will they be able to see your company or your product?
4. FEATURE RELEVANT PRODUCTS

By demonstrating the technological features of your product you will speed up the decision to purchase it. Show how your product works to ensure full understanding of benefits by target visitors, who will either further promote your product or make a choice in favour of it from out a wide range of proposals.

5. COMPARE YOUR PRODUCT WITH COMPETITORS

Evaluate the competitiveness of your products, compare it with proposals of competitors. Both equipment and accessories suppliers and furniture manufacturers exhibit at UMIDS. This is a great opportunity to establish new business relations.

6. EVALUATE THE SOUTH RUSSIAN MARKET

Evaluate the possibilities of the South Russian market and the purchasing power of the regional audience. Expand your sales geography or introduce a new product to the regional market.

7. GET ORDERS TO SUPPLY EQUIPMENT, COMPONENTS OR READY-MADE FURNITURE

Sign contracts for the product supply. 85% of visitors intend to make purchases based on the results of visiting UMIDS-2021.
Geography of visitors
10618 (60%)
Krasnodar city and Krasnodar region

1369 (8%)
Rostov region

1237 (7%)
North Caucasus regions

975 (6%)
Stavropol region

662 (3%)
Crimea, Sevastopol

603 (3%)
Moscow city and Moscow region

1967 (11%)
Other Russian regions

197 (1%)
Foreign visitors


Become an exhibitor
Please fill in the application form to book a stand at the exhibition and we will contact you for details.
Book your stand
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